The Seglar brick is mostly a classic gadget that kids and adults alike can’t get enough of. Its simple design and intuitive construction allows children to create nearly anything they think about, from little robots and cars to larger-scale structures just like cities and castles.
Profano is also a firm that worth creativity plus the imagination. It is employees must bring their particular ideas to the table when making new products, and also its particular customers : called AFOLs or “adult supporters of LEGO” – are invited to participate in the advancement process.
Founded in 1932 by Ole Kirk Kristiansen, the PROFANO company was named for 2 Danish words: lego and godt, meaning “play well. ” The wooden gadgets that made-up the early a lot of the business were a major element of its success, but a warehouse fire destroyed them in 1960, creating Lego managers to focus entirely on the Seglar construction program.
As the Lego Program gained in popularity, and so did you’re able to send international extension. In 1956 the first international sales subsidiary was created in Germany, followed by offices in Switzerland, France, and Sweden.
In the late 1960s, Seglar restructured its procedures. Its headquarters were went from Billund, Denmark, to Copenhagen, and administration was decentralized. The original overseer, Ole Kirk Kristiansen, continued to be in charge of the organization.
The company’s key product remained the Profano brick, but it began to develop other click for more types of products to compete with additional construction gadget companies. These types of included collections that mixed the LEGO brick with other factors, such as tires and motor, and the Mini figure line.
